Surpassing Expectations

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations.  Plus you have to attract the best talent to your own organization and align your team around a shared purpose.

via The Five Superpowers of Marketing – Mark Bonchek , and Cara France – Harvard Business Review.

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