Vital Quotes from “Made in Japan: Akio Morita and Sony”

  1. The investor and the employee are in the same position, but sometimes the employee is more important, because he will be there a long time whereas an investor will often get in and out on a whim in order to make a profit.
  2. I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
  3. The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
  4. To gain profit is important, but you must invest to build up assets that you can cash in in the future.
  5. Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
  6. The key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
  7. From a management standpoint, it is very important to know how to unleash people’s inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

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